Copywriter of this project

Yellow Purple Production
Bachelor of Social Science, NUS

Job Duties in the project:
As copywriter, Norman will develop the text content and design creative brief of the campaign, based on interviews with the client, material provided by the client and industry information from other sources. He will create the first draft of the mood borad for client’s perusal and attend to the amendments, to ensure the key messages contained are aligned with the overall marketing intent of the project..

About Norman

Norman Yam, a copywriting and marketing consultant with Yellow Purple Production, has a strong journalism background from Singapore with over 15 years’ experience in copywriting and translation on website content, newsletters, brochures, leaflets, training materials, speeches, letters and annual reports for a wide portfolio of organizations including Sotheby's Hong Kong, BASF, Chow Sang Sang, Rosedale Hotel and several other renowned names from the property, finance, banking and corporate sectors.

Based in Hong Kong since 1994, Norman has accumulated extensive corporate and marketing communications expertise, having worked in Bentley DDB Needham Public Relations and Edelman Public Relations as well as undertaken a regional communications role with international property consultant Colliers Jardine.

Recently, he began to focus his efforts on website content development for manufacturers and factories from Hong Kong and mainland China, in order to help them project a strong, positive and credible corporate image reaching out to customers and buyers in other parts of Asia and the international arena.

Recent Projects
 www.skinfocus.com.hk
 www.sinoswissengineering.com
 www.polyurethanes.asiapacific.basf.com
 www.caddesign.hk/
 “Drug-Free Parenting Education Resource Kit” Manuals 1 – 4, commissioned by Tung Wah Group of Hospitals CROSS Centre
 Towngas’s annual report – Chairman Statement/ Management Discussion & Analysis•
 Rosedale Hotel quarterly newsletters
 Sotheby’s Hong Kong Press Releases on 2010 Spring Auctions
 Leo Paper Group annual report (entire)