Six Tips for Social Media Success
Even the very best marketers can use a little advice—and new ideas—every now and then. With that in mind, six of our favorite social media marketers share their secrets to social success:

• Start with the Right Strategy"Align with the goals of your department. That's a good starting place. In most cases your department strategy should also align to a larger corporate strategy. We don't want a communication strategy that is at odds with our service strategy." (Shannon Paul, Blue Cross Blue Shield)

7 Ways to Prepare for Filming at Your Location
Having us film at your location, whether it be an office, manufacturing, or retail setting, can present some challenges. The following list will help you prepare so that the shoot can go as smoothly as possible.
1. Schedule the Best Date & Time
2. Choose an Appropriate Filming Location
3. Make Everyone Aware

You’re involved from the beginning. . .
• Before we begin any project we work with you to define specific goals and strategies.
• We don’t know your business as well as you do, but we know how to communicate it most effectively.
• Only after we’ve listened and thoroughly understand you and your project, do we get creative.

You’ll get the most creative solutions. . .
• We develop ideas that are totally unique and deliver your message with impact.
• You will receive various video treatments for your input and approval before we script anything.

Web videos are the new wave of excitement on the Internet. Anyone who doubts the power of web video need only explore the success of YouTube. In March 2009 YouTube had over 90 million visitors. This makes them one of the top visited sites on the Internet. That’s not too shabby. It has become increasingly obvious that people love to create web videos and they enjoy viewing them as well. Therefore why not benefit your website by utilizing this form of communication to your advantage by turning it into a prime marketing tool.

Technology is constantly changing and the Internet is certainly no exception. Online Marketers have quickly realized that web video can and will help a business if utilized correctly. Anyone who underestimates the power of a web video need only direct his or her attention to the YouTube world. The YouTube site was visited over 90 million times in March 2009 making it the top video sharing site on the web. Everyone knows that the key to successful competition on the web is your ability to be seen and therefore visited again and again.

Remember the staggeringly mind blowing amount of money that was paid for YouTube.com?
It reminds us all of the impact that video has made on the web.

If you want to discover how to:
• Communicate quickly and effectively with your prospects
• Get astonishing & immediate results from your web traffic
• Radiate new energy into flat dull & lifeless web pages
...then unplug the phone, lock the door, turn the sound up and view these samples of how web video helping numerous other businesses to achieve these things IMMEDIATELY!

What's involved in a website video production?

With so many production companies from which to choose, why choose YPP Corporate Video Productions?

• YPP Corporate Video Production (YPP) is a small company with BIG business vision. You will get personalized attention with direct contact with owners throughout your entire process. You will also get cutting edge creativity brought to you from a team.

The web video craze is going strong and will only pick up momentum in the future. YouTube is a prime example of how popular video sharing on the Internet has become. Users are attracted to videos. They like to watch them and they like to make them. Like anything new it is fascinating and this makes it very appealing to the common user. This has led many online businesses to consider adding videos of their own. When this happens the question immediately arises as to whether the videos would be more beneficial on a sharing site or on their own website.

YPP believe a creative brief act like a road map. A great brief leads to imaginative and persuasive corporate videos. And gets you there quickly. Great creative briefs have insights and quotes from buyers, interesting stories about the company, key research findings.

About this video production brief.